ContentFeatured this week
FRAMEWORK
- 1.State the accepted truth in your category.
- 2.Counter it with data, a case, or first-hand evidence.
- 3.Show the new path the reader should take instead.
B2B EXAMPLE
"Everyone says SDRs should send 100 emails a day. We tested it across 14 Series B SaaS teams — reply rates collapsed past 40 sends. The teams hitting quota sent 25 hyper-researched emails instead. Here's the exact research workflow they used."
HOW TO USE THIS
- 1.Write down one piece of advice your category repeats on autopilot — the kind every conference keynote opens with.
- 2.Find one data point, customer case, or internal experiment that contradicts it. Specificity is the wedge — vague contrarianism reads as hot takes.
- 3.Close with the alternative motion the reader should run this week. Ship it as a LinkedIn post, newsletter, or homepage hero this Friday.